December 2021

We also worked on the art direction of the information board in the “Ario Kakogawa” shopping mall in Kakogawa City. In the process of designing the board, we visited four places that represent Kakogawa’s culture and industry and interviewed people there. The point of this board design is to arrange numbers related to the four places with the aim of attracting visitors’ attention. We have thus created an installation consisting of articles that help the local people rediscover the value of Kakogawa.

  • Art Direction
  • Branding
  • Graphic Design
  • Photo/Video Shooting and Arrangement
  • Structuring・Editing

“This is our art direction of the information board called ‘BIG VISION WALL KAKOGAWA’ installed in a shopping mall in Kakogawa City. This art piece required labor similar to producing magazine articles. The aim of the installation is to help the local people rediscover the value of their city, and therefore we have focused on making it as easy as possible for visitors to find that value. Rather than just arranging pictures and writings side by side, we arranged some numbers taken from interviews with people working at symbolic places in Kakogawa, and used them like article headlines. The visitors will wonder what the numbers represent and consequently be absorbed in what is written on the board. There are four “articles” which refer to four representative things in Kakogawa, namely, Takihama Western House (Registered Tangible Cultural Property), Shogi chess players, Kunikane Tategu (which is traditional artistic wooden fittings and furniture) and socks manufacturing. It has been an honor and a lot fun getting to know many different people and places that represent the local culture and feel the pride the people have for Kakogawa.”