Public Private Partnership

“The unique feature of PPP business is that the business partners are not companies but local governments. It requires a different way of branding and optimization to appeal to such targets. For instance, local governments tend to attach importance on what the company has accomplished in the past. Further, they tend to read the promotion material very closely and thus written material is often useful for promotion. We have therefore decided to focus on the development of promotion material that will meet these requirements. KONAMI Sports has been engaged in numerous PPP projects and been very successful. However, there was not much information about their PPP business on their old website. Thus, we have created a paper brochure featuring the company’s strengths as well as their past PPP projects. The brochure also includes interviews with the partner local governments and schools, which are fun to read like magazine articles. Similarly, we have redesigned the website to have the same content as the brochure and created a video for those who only need the summary. We have made them as easy to read and watch as possible, and this approach may be the unique point of this branding project.”