Oyasai Crayon

SwimmyDesignLab managed the art direction for “oyasai crayon”, a brand of child-friendly organic crayons made from vegetables and rice (oyasai means vegetables), as well as related products. The drawings of the brand’s English karuta (playing cards with text) called “oyasai karuta” were designed by Taku Yoshimizu with the aim of allowing children to use the series’ crayons to both color and enjoy learning English at the same time.