Mirai Yuming Project / Akiko Wada 50th Anniversary
Artist Taku Yoshimizu has collaborated with two distinguished musicians in Japan: Yumi Matsutoya and Akiko Wada. Yoshimizu drew illustrated versions of the jackets for 38 of Yumi Matsutoya’s albums. He also illustrated some album jackets for Akiko Wada. Those re-designed items were not mere products but art pieces.
- Art Direction
- Illustration・Animation Design
- Merchandise Production
“While considering how to promote NuRIE products and make use of their features as a communication tool, we realized that holding events for consumers to paint NuRIE coloring paper together would bring a lot of people together to have fun doing the same thing as a group, which matched the concept of the brand. Plus, an event that attracts people and creates lively vibes is well suited to a commercial facility. Starting with the MoMA Design Store in Omotesando, Tokyo, we then held events in Yokohama, Aomori, as well as Kuala Lumpur in Singapore. To our delight, many people joined the events. The drawings used were one-off pieces drawn without advance preparation, and I always try to incorporate things and objects unique to the area into my drawings. I do this in hopes that they will rediscover the beauty and charm of where they live. I start drawing on the previous day of each event, so it may be one of the hardest jobs as it takes much effort. However, we normally do not have a chance to meet our end users face to face, and thus it is so precious for us to be able to directly hear their views about our work. We are really grateful for that.” ”